From 1950–1975, Chicago-based Container Corporation of America ran a campaign heralded as one of the best in advertising history, Great Ideas of Western Man. The world has changed since 1975, but great ideas are timeless. Welcome to our response.

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    What is Great Ideas of Humanity?

    John Massey, former Container Corporation of America (CCA) head of design, encouraged the Design Museum of Chicago to reimagine the Great Ideas of Western Man campaign. We happily obliged. Our reprise, Great Ideas of Humanity, embraces the increasing globalization of our world and celebrates the resulting cross-pollination of ideas, philosophies, societies, and cultures.

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